How can mere government revenues, without adding to the tax screw to rotate? The artist Thomas Winkler had given a simple idea, and just fits perfectly into the time falling rates and global recession: money as a medium for advertising, company logos and slogans directly on banknotes. So that you can now not only buy goods but also promote - what the state many billions of euros into the coffers would be flush.
The bill goes so: 1.20 euros per advertising space and month, makes 12 billion in bilateral notes in circulation 691 billion euros, with a maturity of two years - there would be 500 billion euro rescue comprehensive umbrella for the banks a breeze, even if all German money houses were also under the same.
True Winkler also seriously it does not. "It was really just an exercise to Warmmachen," he says. With students of the Merz Academy, a private college for design, he continued the one-day project to as prelude to a one-week seminar for the artists of Berlin in early November as a lecturer went to Stuttgart.
Winkler plays - and surfs on the news flow
The result can be clearly seen: Euro slips from 5 to 500 euros with creative slogans, as well as from the agency capitals could "wash themselves purely black flowers", stands on a 20-euro note next to the logo of a washing powder factory. On another Zwanziger faded the color from right to left, left at the end of the sham white flowers, there pappt the logo of a detergent company. On a 50-euro note shows an arrow on a small island in the Mediterranean, it's a tour operator advertising slogan: "This was apparent yesterday in Mallorca - and where were you?"
Winkler brought the idea that they have implemented its students. What the lecturer wanted from the outset was little more than a finger exercise for aspiring commercial graphic: He wanted to show how the right topics at the right time can generate media hype.
That was very good. A student came to a claim that the real aim of the lecturers supported ideal: "advertising, which guarantees none away." Manageable - or even sexy, as advertisers like to say - it is not. Thomas Winkler is the student artists from the media and knows the logic of the news flow.
"3.5 million contacts in two weeks"
Already at the Olympic Games in Beijing, he had the students design graphics mean, for example the proposal, but swimmers should be a water-soluble capsule with an artificial blood into the trunks stuck. Subtracting the Olympians its track, turn the water red as blood - intended as a protest against the former media topic of the hour, the human rights violations in Tibet. And in early November, matching the financial crisis, presented Winkler with the idea of advertising on bank notes after.
ON THE THEME blogs ONLINEBizarres designer diploma: When the bearded potentates (22.08.2008) Photography: The art with the click (03.11.2008) Fresh Frisian Counterfeit: Ten students printed euro notes (18.06.2008) "How will I ...": Jonathan Meese, art Chaoten with secret language (20.09.2007) Bizarre game: "No pass, no fun" (02.09.2006) emergency money from the twenties when blogs WISSE no luck case was that the news agency dpa the idea apprehended. Thus came the message in the "Frankfurter Allgemeine Zeitung" and in the editorial offices of private and public law on radio and television. Winkler satisfied summarizes the blog for the seminar "The outcome of our day mission to the November 6" together: radio and television as well as three daily newspapers and ten online media reported about him, his class, and especially on the idea that money on advertising to print.
In the currency of the advertiser expects Winkler before, so had his class' 3.5 million contacts in nearly two weeks "done -" Congratulations! Course existed. " Winkler was pleased the bustle and visits by camera teams in their conference room. "For the students is priceless, to see how something in real expires."
Of course, the idea was fun, he wanted to provoke the action. That was already a concept, which today no longer prefer: "Subversion is consumed," says Winkler. Large companies continued to advertising that does not look like advertising should, and tried with ideas still inclined to score points.
At the end of the university moved the emergency brake
Not only his students learned in this experiment added, Winkler also found out how public messages can act - and that they sometimes assert its independence. As the third camera team at the Academy Merz had been a guest to his students and Winkler's advertising money to film, asked him the leadership of the university, but now it is good to leave.
Another private channel said Winkler from then. In an Internet forum humor, he was released vorgerechnet that its revenue of 700 billion euros could not vote, because the entire advertising industry only a fraction of this amount would implement. Moreover, the idea was not from him and art lecturer windy a plagiarist.
The accusation that he had stolen, Winkler finds particularly funny, because already in the Great Depression nearly 90 years ago printed cities and companies partly emergency money, and took notes on this very seriously advertising. Even in a TV sketch, wrote a man attached to Thomas Winkler, was money as advertising space has emerged.
But if the idea had already, is not a matter of concern and the artist quite unimportant. A year ago, would have his class with the plan, advertising space on bank notes for the rescue of the federal budget to sell, certainly not even in news broadcasts and newspaper columns appeared. The timing, however, has just voted.
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