According to legend, as they like Bernhard Finkbeiner says, came with the Frag-mutti.de this way: He and his former scout leader in the Youth tribe lived at the YMCA Renningen anno 2003 in the same house in Ludwigsburg. When common cooking before they were peeled Erdäpfeln and wanted it in steaming, tenderised, bissfeste transform boiled potatoes. But how?
No problem, buddy said Hans-Joerg Brekle, took to the phone number and chose his mother Joyce. Then it was clear: potatoes into cold water, salt, well let simmer 25 minutes. Brekle and appealed to kalauerte: "We-cu-cu, ask mom De-eh." Ready was the idea - and a little later the same Internet site.
The founding myth fits already
That sounds like one of those stories that start-up founders always cope, if they are on their fame or profit-oriented business idea in retrospect plausible, nice and friendly media want to present.
Miser-DIPLOMDDPEntdecke the Swabians in you! Zahncremetube slice, for ten cents on the railroad tracks jump and tip only at Christmas? When saving makes you what nobody before? Show what you can and survive in savings of blogs online quiz. more ... But the media and computer science students Advisor believes it Finkbeiner author's lively founding myth - because it fits well with him. The sister site in question and ask mutti.de-vati.de DIY tips for running well and also raise money from. Bernhard Finkbeiner makes everything itself: For five years he maintains several times a week the page, tips adopts new budget and switches to comment freely.
His friend Hans-Joerg Brekle from Ludwigsburg days, a social educator with carpentry apprenticeship, is still involved in the project. Three books were received advice from the Web site showed the recent string Swabia is "Frag Mutti - the bleu" and contains financial tips for students scarce cash.
Abdominal types without Masterplan
The result is a small, lively guide empire. Student Finkbeiner is the Swabian-earth in person: Two years ago he married after nine years of relationship with his girlfriend from school days. With her is the Ask-mummy-maker a year ago after Canada pulled. "My wife wanted to do abroad," says the 25-year-olds. So he obeyed and sought a university in Canada.
Everything sounds like when Finkbeiner abdominal decision, he has no master plan. It seems that the success has come by chance. And where he now sometimes there is - please very, why not benefit?
They had never advertised for himself, claiming the young Schwabe stiff and firm. First came a newspaper to them, then came the radio, at the end were Bernard and Hans-Joerg twice visiting Guenther Jauch "Star TV." They stood in television studios on the stove and should Hausmann against the cook of the year. With every media appearance increased clickthrough rates.
When money does not listen to this friendship
Finkbeiner and his buddy, Hans-Joerg Brekle shall continue the modest profit, the pages off the Internet. "Of course I get a little more, because of all the work," says Finkbeiner. The guide sold about 100,000 books as well as Internet sites to help two founders of the rounds - the idea of donors in a lumberjack shirt just like the computer science students in Canada.
Two bids have times where the pages to sell remembers Finkbeiner. "But the bids were much, much more must be" so he would have become soft, because "Ask mom is my favorite project." Aha. Because what works yet? "Well, the study," replied Finkbeiner slightly irritated. No major new plans, no new superpower thing on the Internet. About the guide books, he says: "These are just the tips of the Web pages plus a few anecdotes." One told him once said, the Frag Mutti-book was "his favorite Klolektüre." Finkbeiner has fallen.
How it after the study continues, he already knows: namely quite calmly. "My wife and I take one years out," says Finkbeiner. Maybe he wants then again to the University and a doctorate top saddle. After dogged ambition for an academic career it sounds when he does not - it would be quite content. There remains quite Bernhard Finkbeiner left.
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