An issue that remains stuck.

He pappt, looks ugly, pulls threads - chewing gum on pavements. Design student Marcus Sunday wishes to see a stain-free environment and was designed as a final campaign against the sticky mass on the pavement. The first cities have already inquired.

 

The topic with which Marcus Sunday in his thesis at the University of Wuppertal has referred the matter is really on the road. More precisely: It sticks there. The communications designer continues in its 380-page dissertation tackled the issue of how citizens can be brought to their chewing gum on the street auszuspucken, but in the bins to dispose of.

"In cities such as Cologne and Wuppertal you can see the problem immediately, if one looks on the streets - especially at bus stops, school yards, in restaurants or cinemas are a lot of chewing gum," explains the 28-year-olds. These are not only unsightly, but also lasting contamination. Finally, it takes good "five years until a chewing gum by itself disappears."

For the distance calculations may be the magazine "New Scientist" up to three euros to beat Beech - per gum. The cost to local authorities in Germany to search from Sunday around 900 million euros.

With the whip against chewing gum eaters

"There is perhaps something save," said the Sunday and developed a communications strategy to inform citizens on the problem. Total 105 communication concepts with 163 posters, twelve concepts for the road surface and 22 drafts to the design of bins made it.

Sun designed pictograms Sunday for example, on the zebra stripes and can be a male show, which is chewing gum in a garbage basket raises. In the posters, he developed many different forms: time, chewing gum pressed flat in close-up showed little appearance, sometimes outweighs the proportion of text with information on the impact of the scourge of chewing gum. On a poster is a woman with a whip to see, explaining: "I was against chewing gum eaters."

Sunday hoping for an early test of its practical strategies. With the cities of Wuppertal and Berlin had reached already in contact, he says. This was also confirmed by Michael Drecker, Wuppertal plant manager at the city cleaning Eigenbetrieb: "Chewing gum removal is a bottomless pit. This is a very laborious work." That's why he wanted to meet Sunday to discuss possible actions.

The designer chews itself, but disposed of properly

Whether, however, are successful, it has the head of the city by cleaning his doubts. "We have been in the nineties, several communication campaigns to prevent waste mileage. True sustainability but we have not reached," said Drecker.

Sunday is still convinced that his concepts can make a difference. Witzig and surprise to the posters: "I like to experiment with means of expression. The poster must be particularly attention-grabbing." In so doing, the communication itself is not disturbed designers relative to chewing gum. He regularly chew, dispose of, however, then expertly.

After his university degree in the last year working the 28-year-olds in an agency. His thesis is in April as exemplary project in the Chair of Visual Communication in book form. Moreover, it was of Type Directors Club New York with the "Certificate of Typographic Excellence" award.